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Modern American Fashion Design American Indian Style

 
  Refracting history: Ives and Emerson and the Nineteenth-Century European Tradition in America
by Christopher Bruhn
 
  Americanizing Californians: Americanization in California from the Progressive Era through the Red Scare
by Anne Woo-Sam
   
  A Crisis of Identity: The Panama-Pacific International Exposition, 1915
by Susan Luftschein
   
  <Modern American Fashion Design American Indian Style
by Mary Donahue
   
  Expanding The American Experience: The Liberator 1918-1924
by Antoinette Galotola
   
  John Dewey’s Philosophy, American-Style 1910-1929: On How Philosophy Was Made American
by Jonathan Lang
   
  Fifteen Years After: Matthew Baigell’s “American Art and National Identity: the 1920s
by Jane Necol
   
 
 
   
 
   
 
   
 
   
   
  Editor's Note
 
by Mary Donahue  
Ê
 

1.This essay derives from my dissertation “Design and the Industrial Arts in America, 1894-1940: An Inquiry Into Fashion Design and Art and Industry” (Graduate Center CUNY, 2001). I want to thank Jonathan Lang and John Angeline for our discussions and editorial help.

2.See John F. Kasson, Civilizing the Machine. Technology and Republican Values in America, 1776-1900 (New York: Grossman Publishers, 1976).

3.See William Leach, Land of Desire: Merchants, Power and the Rise of a New American Culture (New York: Vintage Books, 1994). The first public design museum in Europe, the South Kensington Museum (now the Victoria and Albert Museum), which opened in 1852, set the stage for museums as a design resource. See Lyndel Saunders King, The Industrialization of Taste: Victorian England and the Art Union of London (Ann Arbor: UMI, 1982).

4. Kasson, Civilizing the Machine, p. 19.

5. Crawford discusses Women’s Wear, museums and design in The Ways of Fashion (New York: G.P. Putnam/s Sons, 1941). In the 1930s the paper became known as Women’s Wear Daily. This essay will use the initials WWD in endnotes while using the appropriate historic title in the text.

6. See Diana Fane, Ira Jacknis and Lisa M. Breen, Objects of Myth and Memory, American Indian Art at the Brooklyn Museum (The Brooklyn Museum in association with University of Washingtin Press, 1991).

7. See Richard Bach, “Museum Service To The Art Industries,” The Metropolitan Museum of Art 3 (1927): 3-4.

8. Crawford, “Creative Textiles and the American Museum,” The American Museum Journal 18, no. 4, (April 1917): 257. Hereafter cited as AMJ.

9. Ibid.,”Museum Documents and Modern Costume,” AMJ 18, no.4 (1918): 288.

10. See Janet Kardon, ed. Craft in the Machine Age (Harry N. Abrams, Inc. in association with the American Craft Museum, 1996).

11. See Gail Levin, “American Art” in Primitivism in 20th Century Art, Vol. II, ed. William Rubin (New York: The Museum of Modern Art, 1984), 453-472; Jackson Rushing, Native American Art and the New York Avant-Garde, A History of Cultural Primitivism, American Studies Series ed. William H. Goetzmann (Texas:
University of Texas Press, 1994); Wanda Corn, The Great American Thing, Modern Art and National Identity, 1915-1935 (University of California Press, 2000).

12. Herbert J. Spinden, “Creating a National Art,” AMJ 19, no. 6 (Dec. 1919): 622-654.

13. I am grateful to Pamela Kladzyk for support and guidance in considering Native American cultural forms and to Elizabeth Morano for advice about American fashion.

14. Crawford, “Museum Documents.”

15. Spinden, Exhibition of Industrial Art in Textiles and Costumes (New York: American Museum of Natural History, 1919); “Creating a National Art.”

16. Crawford, “Museum Documents.”

17. The Metropolitan Museum of Art, “Our Educational Number,” (1926): 210.

18. Crawford, “Exhibition Showing History and Development of the Blouse To Be Held in Women’s Wear Galleries,” WWD 29 September 1919.

19. Ibid., “Designers Draw Inspirations From Many Lands,” 25 October 1919.

20. ”Blouses of Unusual origin,” The Brooklyn Standard Union, 10 November 1919.

21. See Paul Poiret et Nicole Groult: maitres de la mode Art Deco (Paris: Musee de la Mode et du Costume, Palais Galliera, 1986).

22. The best overview of New York fashion remains Caroline Rennolds Milbank, New York Fashion: The Evolution of American Style (New York: Harry N. Abrams, Inc. 1989).

23. See JoAnne Olian, ed. Everyday Fashions 1909-1920 As Pictured in Sears Catalogs (New York: Dover Publications, Inc., 1995); Stella Blum, ed. Everyday Fashions of the Twenties Pictured in Sears Catalogs (New York: Dover Publications, Inc., 1981). About regionalism in nineteenth-century American fashion see Sarah Johnson, “Two-Dimensional Woman: Department Store Production, Distribution and Consumption of American Women’s Clothing, 1865-1900.” (Ph.D. diss., University of Brighton, UK, 2002).

24. See Phyllis Tortora and Keith Eubank, A Survey of Historic Costume (New York: Fairchild Publications, 1989).

25. Philip J. Deloria, Playing Indian (New Haven: Yale University Press, 1998).

26. Ibid., p.11.

27. On museums and Native American objects see David Hurst Thomas, Skull Wars: Kennewick Man, archeology, and the battle for Native American Identity (New York: Basic Books, 2000). For atitudes toward Native Americans see Robert Fay Schrader, The Indian Arts and Crafts Board, An Aspect of New Deal Indian Policy (University of New Mexico Press, 1083), 3-22; and note 11 above. On the market for Native American Art see Molly Mullin, Culture in the Market Place: Gender, Art and Value in the American Southwest (Durham,NC: Duke University Press, 2001). See Nancy Grove’s review in this journal.

28. Crawford, “Industrial Art Exhibition Portrays Progress of Costume and Fabric Designing – History of Silk Printing Pictured – To Lecture On Textiles,” WWD, 7 November 1919.

29. See Wendy Gamber, The Female Economy, The Millinery and Dressmaking Trades, 1860-1930 (Urbana and Chicago: University of Illinois Press, 1997).
30. This playacting includes the author. See also the children’s novel by Jacqueline Jackson, The Pale-face Redskins (Boston and Toronto, 1958).

 

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