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following is an abstract of the paper presented at the conference.
In 1970, Bernardo Salcedo, Antonio Caro, Jorge Posada, and a scant
handful of other iconoclasts introduced a new kind of anti-aesthetic,
text-based work in Colombia. Critics quickly hailed their art as
conceptual and explained it as belonging to the latest international
avant-garde. For the most part, the young iconoclasts accepted and
even embraced the label “conceptual,” yet their work
is against internationalism, and they rarely framed their art in
terms of the avant-garde. In fact, I argue that they rejected the
avant-garde as a model for artistic production as being too elitist.
This paper examines that rejection and explains their art as the
product of an un-vanguard conception.
In envisioning of a new type of art, they were influenced by the
revolutionary culture of the day in Colombia. Their intellectual
formation was marked by such revolutionary ideas as those expressed
by the Catholic priest turned Marxist guerrilla, Camilo Torres,
an important forerunner of liberation theology. These artists sought
to revise art from the roots up, aiming at enhancing communication
regarding the social and economic problems of the popular classes.
Toward this end, they created text-based works, such as Caro’s
AQUINOCABEELARTE, that have an immediate and intense visual
impact despite being made up primarily of words. Caro, in particular,
drew heavily from the aesthetics of popular protest, that is, from
the look of the inexpensive posters and banners, often created quickly,
that express an urgent need in order to mobilize a public to meet
that need. Caro and others proposed art making as a form of activism,
as a way to educate, to create a community, and ultimately, to shape
society in a manner consistent with grass-roots social movements.
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